Wasted Talent was born on a late summer’s evening in the South West of France. A conversation after the flowing of the vinos that habitually doth flow in this part of the world. A conversation born out of frustration of the lack of innovation in the surf and skate scenes across Europe. The need for a common space for brands and products that we believed in. Put simply, you need clothes and accessories you can wear from the beach to the bar and beyond and not look like a total kook in the process. Quite the opposite in fact. We made a magazine and a store and we hope you like it.